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Whether it is B2B or B2C I believe great companies, large or small, aren't afraid to disrupt the market, inspire people through storytelling leaving customers feeling great about the experience. I believe a customer centric approach is critical, but must be framed by the business goals. 

Dynamic senior marketing executive with many years of experience creating innovative solutions that build brands, connect with

customers, and deliver results. Expert in developing leading-edge digital and integrated marketing strategies to drive audience engagement and revenue. Effective communications leader with a track record of collaborating cross-functionally, developing strong performers, and building successful marketing teams.

 

About Me

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An innovative senior marketing leader over 20 years of experience. Using a diverse skill-set to solve business problems, creating breakthrough strategies and solutions. Connecting brands & customers in meaningful ways.


Specialties:

  • Content + commerce strategy
  • Content strategy
  • Content governance
  • Media Planning
  • Digital audit
  • Content audit
  • Strategy activation plans and play books
  • Social media training
  • Personal social strategy – executive visibility
  • Brand strategy
  • Strategic planning and roadmaps
  • Operational planning

 

 

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TESTIMONIALS

“I’ve worked with Dina on two separate occasions — once many years ago with e-Rewards and most recently as the account strategy lead at TMA on our GameStop business. On both occasions she’s been a great partner – strategic, enthusiastic, rigorous in her detail, and hard working. She delivers results-driven marketing strategies grounded in a solid understanding of a breadth of marketing channels and partners in digital, social and traditional media.”
— Frank Hamlin, EVP, Chief Marketing Officer Tailored Brands, Inc
“Dina is a wildly smart and incredibly strategic individual. Her specific strategic skills are second to none. She is also hardworking and always gets the job done. I had the pleasure of working with her at The Marketing Arm. Dina is also extremely loyal and someone you can trust in the workplace.”
— Terry Dry, CEO, Digital, The Marketing Arm
“Dina is a forward-thinking innovator who truly gets digital, data, and the need to push forward with new ideas to make clients – and agency relationships with them – thrive. I would work with her anywhere and recommend her to anyone. ”
— Doug Bain, Chief Revenue Officer at eyeQ Insights
“Dina is a rare blend of strategic and relational. She understands how to seamlessly map a client’s business objectives through to a measurable outcome all while ensuring the consumer stays engaged at every step of the way. Her strategic background and ability to translate the “big picture” into action is impressive. She understands how to integrate emerging technology into an existing infrastructure. Dina is a great strategic partner and I would recommend her without hesitation.”
— Tom Edwards, Chief Digital Officer, Agency @ Epsilon
“Dina is everything you want in a work partner: strategic, detailed, hard working, and creative. Her very diverse background allows her to bring alternate forms of thinking and problem solving to any problem, and she does this with enthusiasm and rigor. I could trust her to lead any project, no matter how complicated the issue or how unfamiliar the information, and she would rapidly learn what she needed and apply it in unique ways to help clients truly solve issues. I can recommend Dina with no reservations. She is a multi-talented strategy professional.”
— Mark McKinney, Senior Vice President, Marketing and Corporate Strategy
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Let's Connect

 

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