Grow-to-Market
Unlock Growth &
Create the Path to
Transformative Excellence

Accelerate business growth beyond traditional go-to-market strategies. Our strategic marketing solutions tackle business challenges head-on, creating actionable plans that drive measurable results.

Grow-to-market is our continuous approach to expanding your market presence. We focus on:

  • Building lasting relevance with your audience

  • Optimizing revenue through retention, upselling, and cross-selling

  • Adapting quickly to changing market demands

  • Improving operational efficiency and team performance

  • Aligning leadership around growth priorities

Our process begins with deep audience insights and precise positioning, informed by comprehensive market intelligence. We develop concrete strategies for both expansion and retention, ensuring sustained revenue growth in today's dynamic marketplace.

Let's Talk

About Dina Light-McNeely

Dina is an award-winning integrated marketing consultant with a digital-first approach, specializing in data-informed marketing solutions that drive top-line growth and bottom-line efficiency. She has over 25 years of experience and a proven track record of driving double-digit growth for leading brands.

Recognized as one of the Top 20 Women in Advertising by the American Advertising Federation, Dina is a creative strategist known for her innovative, results-driven approach. Grounded in marketing and seasoned in creative, media, technology, data, product development, and e-commerce, she brings deep expertise across hospitality, financial services, retail, CPG, technology, and agencies.

Dina has helped companies capture new market opportunities and better connect with their target audiences. Her experience spans industries where she has delivered high-impact marketing and brand solutions that bridge innovation with measurable success.

Learn more

My Services

  • Go beyond launching and grow into the market with strategic, data-backed insights. Develop a roadmap that ensures sustainable growth, brand positioning, and measurable business impact.

  • Align marketing efforts with business goals through expert guidance on brand positioning, messaging, and execution. Build a strong, scalable foundation that drives both short-term wins and long-term brand equity.

  • Turn strategy into action with customized, step-by-step playbooks designed for execution. Ensure teams have clear direction, priorities, and a measurable path to achieving business objectives.

  • Leverage data to craft a brand strategy that resonates with the right audience. Use consumer insights, market trends, and performance metrics to drive smarter branding decisions.

Download My Research

Complete the form to access The $15 Trillion Advantage: Unlocking Tomorrow’s Market Leaders, a strategic blueprint for leveraging the market power of women 50+. Gain insights into how this influential demographic is shaping the future of business.

What people say about dina light-mcneely

  • Gayla Guyse, General Manager; Omni Fort Lauderdale 

    “When launching our brand-new hotel featuring over 800 guestrooms, nine restaurants, a spa, rooftop pool, endless recreation activities, and an array of amenities, Dina was absolutely instrumental to our success.

    She provided in-depth market analysis and demographic insights while also crafting the complete positioning strategy for the property. Dina skillfully translated the visions of our architects, designers, brand representatives, and stakeholders into a cohesive and compelling narrative.

    Her ability to turn a complex situation into clear, actionable messaging was invaluable.

    We cannot recommend Dina highly enough for strategic brand consultation across any industry.”

  • Frank Hamlin, Former CMO, EVP, and Chief Customer Officer GameStop

    “I’ve worked with Dina on two separate occasions — once many years ago with e-Rewards/Brierley and Partners and most recently as the account strategy lead at The Marketing Arm on our GameStop business.

    On both occasions she’s been a great partner – strategic, enthusiastic, rigorous in her detail, and hard working. She delivers results-driven marketing strategies grounded in a solid understanding of a breadth of marketing channels and partners in digital, social and traditional media.”

  • Doug Bain, Chief Growth Officer at AdhereHealth, LLC

    “Dina is a forward-thinking innovator who truly gets digital, data, and the need to push forward with new ideas to make clients and agency relationships with them – thrive. I would work with her anywhere and recommend her to anyone.”

  • Andrea Campbell, Chief Creative Officer and Co-Founder, Front Door Fashion

    "When we decided to start our own fashion business, Dina was the first person I called to discuss our digital marketing strategy.

    We've successfully made it past our one-year mark and we are re-engaging with Dina to help us develop our overall marketing, digital and social media strategy that will take our company to the next level. Her expertise in not only this area, but also with start-ups has proved to be invaluable. I highly recommend Dina for any organization, large or small, looking to make a noticeable mark in customer acquisition and retention through digital and social marketing."

  • Terry Dry, CEO, Future Proof Advisors

    “Dina is a wildly smart and incredibly strategic individual. Her specific strategic skills are second to none. She is also hardworking and always gets the job done. I had the pleasure of working with her at The Marketing Arm. Dina is also extremely loyal and someone you can trust in the workplace.”

  • Tom Edwards, Chief Digital Officer @ Omnicom Health Group

    '“Dina is a rare blend of strategic and relational. She understands how to seamlessly map a client’s business objectives through to a measurable outcome all while ensuring the consumer stays engaged at every step of the way.

    Her strategic background and ability to translate the “big picture” into action is impressive. She understands how to integrate emerging technology into an existing infrastructure.

    Dina is a great strategic partner and I would recommend her without hesitation.”

  • Mark McKinney, Professor, Author, Speaker, Consultant, PhD in Psychology

    “Dina is everything you want in a work partner: strategic, detailed, hard-working, and creative. Her very diverse background allows her to bring alternate forms of thinking and problem-solving to any problem, and she does this with enthusiasm and rigor.

    I could trust her to lead any project, no matter how complicated the issue or how unfamiliar the information was, and she would rapidly learn what she needed and apply it in unique ways to help clients truly solve business problems.

    I can recommend Dina with no reservations. She is a multi-talented strategy professional.”

  • Carlos Lopez, SVP, S50 Agency

    Dina was a lifesaver. We had an enormously complex comms challenge that Dina fearlessly dove into.

    Dina was able to get up to speed in the category and brand quickly, understood the brand and business challenges, and delivered a thoughtful and comprehensive solution that clarified the approach.

    We would have been weeks behind if Dina hadn’t joined us. Her ability to see solutions quickly was invaluable!"

  • Yareli Esteban, CEO Strategar Agency

    Dina brought strategic focus to two emerging service offerings at a pivotal moment for our team.

    Her competitive analysis and go-to-market insights helped us sharpen our positioning and clarify next steps. I appreciate her ability to synthesize complex inputs into actionable frameworks—making her a valuable partner during this phase of our growth.

    She’s quick, sharp, and collaborative, with a unique talent for turning complexity into clarity.