About Dina Light-McNeely

Dina is an award-winning integrated marketing consultant with a digital-first approach, specializing in data-informed marketing solutions that drive top-line growth and bottom-line efficiency. She has over 25 years of experience and a proven track record of driving double-digit growth for leading brands.

Recognized as one of the Top 20 Women in Advertising by the American Advertising Federation, Dina is a creative strategist known for her innovative, results-driven approach. Grounded in marketing and seasoned in creative, media, technology, data, product development, and e-commerce, she brings deep expertise across hospitality, financial services, retail, CPG, technology, and agencies.

Dina has helped companies capture new market opportunities and better connect with their target audiences. Her experience spans industries where she has delivered high-impact marketing and brand solutions that bridge innovation with measurable success.

What people say about dina light-mcneely

  • “I’ve worked with Dina on two separate occasions — once many years ago with e-Rewards/Brierley and Partners and most recently as the account strategy lead at The Marketing Arm on our GameStop business. On both occasions she’s been a great partner – strategic, enthusiastic, rigorous in her detail, and hard working. She delivers results-driven marketing strategies grounded in a solid understanding of a breadth of marketing channels and partners in digital, social and traditional media.”

    — Frank Hamlin, Former CMO, EVP, and Chief Customer Officer GameStop

  • “Dina is a forward-thinking innovator who truly gets digital, data, and the need to push forward with new ideas to make clients and agency relationships with them – thrive. I would work with her anywhere and recommend her to anyone.”

    — Doug Bain, Chief Growth Officer at AdhereHealth, LLC

  • "When we decided to start our own fashion business, Dina was the first person I called to discuss our digital marketing strategy. We've successfully made it past our one-year mark and we are re-engaging with Dina to help us develop our overall marketing, digital and social media strategy that will take our company to the next level. Her expertise in not only this area, but also with start-ups has proved to be invaluable. I highly recommend Dina for any organization, large or small, looking to make a noticeable mark in customer acquisition and retention through digital and social marketing."

    — Andrea Campbell, Chief Creative Officer and Co-Founder, Front Door Fashion

  • “Dina is a wildly smart and incredibly strategic individual. Her specific strategic skills are second to none. She is also hardworking and always gets the job done. I had the pleasure of working with her at The Marketing Arm. Dina is also extremely loyal and someone you can trust in the workplace.”

    — Terry Dry, CEO, Future Proof Advisors

  • “Dina is a rare blend of strategic and relational. She understands how to seamlessly map a client’s business objectives through to a measurable outcome all while ensuring the consumer stays engaged at every step of the way. Her strategic background and ability to translate the “big picture” into action is impressive. She understands how to integrate emerging technology into an existing infrastructure. Dina is a great strategic partner and I would recommend her without hesitation.”

    — Tom Edwards, Chief Digital Officer @ Omnicom Health Group

  • “Dina is everything you want in a work partner: strategic, detailed, hard-working, and creative. Her very diverse background allows her to bring alternate forms of thinking and problem solving to any problem, and she does this with enthusiasm and rigor. I could trust her to lead any project, no matter how complicated the issue or how unfamiliar the information, and she would rapidly learn what she needed and apply it in unique ways to help clients truly solve business problems. I can recommend Dina with no reservations. She is a multi-talented strategy professional.”

    — Mark McKinney, Professor, Author, Speaker, Consultant, PhD in Psychology